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German to English

Market Research Glossary

Market researchers use a lot of jargon to describe their methods and research results. Below you will find an extract from the extensive German to English glossary of commonly-used market research terms which I use to ensure that my translations are accurate and consistent. It is important to note that word choices are always dependent on context. The ability to make the correct choice is what sets a human translator apart from machine translation tools such as Google Translate. 

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